Oh hey! Getting this blog up and running again has been on the back burner for far too long. Here goes nothing.
Big changes for BGD are happening and I’m excited (and equally terrified but I’m choosing to ignore that emotion) for what’s to come.
First big change: hiring my first employee, Heather! She’s a dear friend and is making magic happen as BGD’s brand manager. She’s the Type A I need in my Type B life. She’s the Ann Perkins to my Leslie Knope. So excited to have her onboard!
Second big change: no more custom work. This was a hard decision. I had to ask myself if I was truly enjoying that creative process anymore and the truth is: I wasn’t. If I know anything about myself it’s that if I have to force myself to do a project, no money in the world is going to make it worth it.
Third big change: I’m shifting BGD’s business plan to releasing products in 3-4 collections per year. The fall collection was just finalized and, guys, it’s really rad. I can’t wait to share it. I’m shifting to this business model for a few reasons:
1. Direction of creative energy: Instead of being inspired, designing, sourcing and releasing a product randomly, the collection model forces me to be more thoughtful about it. Also, it forces me to be a planner–which is a work in progress for me.
2. Movement of stale product: How long has this damn mug been up in the shop for 50% off? A long effing time. (Buy it? Pretty please.) Collections allow me to test products, keep what sells well and easily get rid of the small quantity of what doesn’t sell. Along those same lines, I can test brand new products without as much risk. Win for everyone!
3. Marketing material: Fresh product = fresh photos = not the same boring shit I’ve been posting for years. Yep, I said it. I’m boring.
I’m so excited for what’s to come! I’m glad to have you along for the journey.
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